evolution history and meaning, PNG
- Download PNG Carrefour Logo PNG Carrefour is a brand of a French hypermarket chain, which was established in 1958.
- Meaning and history The name of the company, Carrefour, translates from French as “Crossroads”.
- And the visual identity of the famous store chain has always been based on its name’s meaning.
- Now the black lettering was placed on a white horizontal stripe, located on a red circle and two white arrows were pointing the lettering from up and down.
- The logo also didn’t last long, but the “two arrows” concept became a basis for the brand’s iconic logo design.
- The logo is composed of a bold white letter “C” placed on a red and blue rhombus.
- It is pretty difficult to see the letter, as the famous emblem is usually seen as two arrows, red and blue, pointing to the different sides of the center.
- But once you pay attention to the negative space between the arrows — here it is.
- 1983 – 2009 The Carrefour logo designed in 1983 was fully based on the previous version, but the color palette was slightly elevated and darkened up, while the lines of both the emblem and the lettering were cleaned and strengthened.
- 2009 – Today The current version was created in 2009, it was a delicate redesign of the previous version, held by Wolff Olins.
- Not much changed, just the blue color gained a lighter shade and the typeface of the inscription was refined, as well as the contour of the white “C” on the emblem.
- Font The typeface from 1966 was executed in the lowercase and used an old-style font, which was similar to French Typewriter Bold.
- The “C” on the emblem was executed in the same font, with a bold circle on the ends.
- The typeface was changed to a bolder and more modern one in 1985. Review The iconic French supermarket chain has everything you may need — from fresh foods from all over Europe to outdoor furniture and plants.
- The stores also affect the selection of make-up and hairstyling goods.
- As for the main department, grocery, Carrefour offers a huge range of fresh and frozen meat and seafood, dairy products and cheeses from Italy, France and Germany, charcuterie and bakery, along with fresh and organic fruits and vegetables.
- The culinary section is full of ready to eat and ready to cook dishes, including pasta, salads, pies, meat and vegetarian plates cooked according to the recipes from different cultures.
- The company offers a bonus discount card for its customers and constantly run different special offers and deals, where you can collect a point for your purchases.
- There is also an opportunity to shop online via the Carrefour website or their beautifully designed mobile app, which is available for both iOS and Android operating systems.
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