evolution history and meaning
- Download PNG Carling Logo PNG Carling is the most popular beer brand in the UK, was founded in Canada in 1840.
- Since 2005 Carling label is owned by Canadian Molson Coors Beverage Company.
- The red lines were emboldened in their middle parts, which made them look like super stretched arrow-heads, pointing to the middle, where the wordmark was set.
- 2011 – 2017 The redesign of 2011 changed everything in the Carling logo, except for its diagonal orientation and its color palette.
- The new emblem featured thin modern lettering in all capitals, written in black, and underlined with a thin red stroke.
- Another feature of the new logo was a black “Since 1840” tagline in all capitals of a traditional sans-serif typeface.
- 2017 – Today The Carling logo was completely redesigned in 2017 by London based BrandOpus bureau.
- The bureau created a special typeface and named it Carling regular.
- Silver, white, black and red are the main brand colors.
- There is also a touch of gold, but only on Carling Apple cider packaging.
- The new logo is simple and minimalistic yet modern and stylish.
- The Carling logo is a brilliant example of “the less — the better”, and its minimalist logotype with just a few customized details looks extremely strong and modern.
- The sans-serif typeface of a capitalized nameplate is based on one of the traditional fonts, such as Alternate Gothic ATF Demi, Chairdrobe Rounded Bold, or TV Nord EF Cond Bold, but has the contours of its “A” and “G” diagonally cut with white lines, which makes them unique and creates a lighter feeling, adding sophistication and freshness to the solid wordmark.
- This combination evokes a sense of power and brutality, along with timeless elegance and passion.
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