evolution history and meaning
- The brand was established in the 1880s and is extremely popular among young audiences today.
- Meaning and history 1920s – 1940s 1940s – 1970s 1970s – Today Carhartt boats a very recognizable and confident visual identity.
- The brand’s logo comprises a wordmark and an emblem on its right.
- The vertical bars of the letters “R” and “H” are separated from the horizontal parts of the letters, which are curved.
- The letters “T” are drawn in a cross-shape with the horizontal bars slightly elongated to the right.
- It is composed of a bright yellow rounded figure, which resembles a wave, swirling to the right.
- It is a dynamic and strong image, which evokes a sense of moving and innovation.
- The Carhartt logo is strong and contemporary, a true example of the modern young fashion, but also with the value of the company’s heritage and its rich history as a workwear manufacturer — the square lines of the wordmark resemble industrial style.
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