Cargill logo and symbol, meaning, history, PNG
- The company is privately owned.
- 1953 – 1955 The redesign of 1953 introduced a more modern and minimalist Cargill badge, where the bold yellow lettering in a title case was set on a black background, which had a horizontally stretched arrow shape and boasted a thin black and yellow outline.
- The main logotype was set on the upper part of the badge and had two lines of additional lettering in a traditional sans-serif, set under it.
- 1950s – 1960 In the late 1950s, the badge gets more powerful and slightly aggressive but adopting a solid black circle as its main element.
- The white lettering was set on it in three levels.
- 1960 – 1966 The redesign of 1960 introduced a bright modern Cargill badge, where three elements were set on a bright orange background, which featured a pennant shape.
- The upper part of the badge was taken by a white horizontally set rectangle with enlarged black logotype in an elegant serif typeface.
- As for the main part of the pennant, it has a white and orange globe image on its left part and a white circle with a black spike on the right.
- The new badge got a green, white and black color palette and a completely new design.
- On the white background, there was an uppercase black logotype executed in a modern narrowed sans-serif with bold lines of neat letters.
- 2003 – Today The Cargill logo is a tribute to the company’s agricultural heritage.
- Green, being one of two main colors of the brand’s visual identity, symbolizes nature with its energy and the company’s progressive approach to it.
- The Cargill logo is composed of a wordmark with a graphical symbol on its top and a company’s motto on the right.
- The symbol was inspired by the original Cargill logo, designed in 1966.
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