Campbell’s logo and symbol, meaning, history, PNG
- Meaning and history Can a soup label become a source of inspiration for an artist?
- Yes, if it is the Campbell’s logo.
- 1895 The original Campbell’s logotype featured an elegant arched wordmark written in a fancy custom typeface in calm gold color.
- 1897 The first label featured gold lettering over the white background.
- According to the explanation given on the brand’s website, the design reminded us that there was a whole tomato in each can.
- 1898 – 1953 The first red inscription was introduced by the brand in 1989.
- The inscription featured its contours a bit narrowed, which made the whole logo look harmonized and stable.
- This was a logotype, we all can still see today — a custom red inscription with the first “C” curved.
- It was placed on a white background with no outlines or framing.
- The red color of the logotype became a bit darker and warmer.
- 2003 – 2021 In 2003 the brand came back to its iconic wordmark from 1953, removing all the black details and elevating the red color of the letters to a lighter and brighter shade.
- 2021 – Today The iconic Campbell’s logo was redesigned again in 2021.
- Secondly, the typeface — it was changed, with the contours of the letters cleaned and the tails shortened, so now all of the letters in the logotype are separated from each other, this more air got to the logo, and it became lighter and more elegant.
- The first letter “C” is what got changed the most — its tail was shortened, and the curve was removed, as for the upper part of the letter, the loop now has more white, so looks smoother than on the previous traditional version.
- Further evolution During its first years, the Campbell’s soup logo went through minor modifications.
- Font The script on the Campbell’s logo is not unlike the signature of Joseph Campbell, says Thorn.
- This added a homemade feel to the label.
- This group was a more obvious target audience of the product than the housewives.
- Andy Warhol and his Soup Cans In 1961-1962, artist Andy Warhol, a leading figure in pop art, created his Campbell’s Soup Cans, a collection of 32 canvases featuring a painting of soup can – one of each of the flavor the brand offered at the time.
- Later, the artist went on experimenting with the labels, which resulted in more surrealistic paintings.
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