Calvin Klein logo and symbol, meaning, history, PNG
- Download PNG Calvin Klein Logo PNG Calvin Klein is a fashion designer from the USA, the founder of an eponymous fashion house.
- Today, it is a high profile brand, which is known both inside the country and overseas.
- The main part of the Calvin Klein visual identity is and was celebrity advertising campaigns, where the logo of the fashion label works as a quality mark, and the designer’s muses are the main attention catcher.
- 1968 – 1975 The very first logo was introduced by Calvin Klein in 1968 and boasted a delicate and light title-case wordmark in a monochrome palette.
- Written on a white background, its black lettering looked fresh and extremely elegant, though they were executed in a very simple and traditional sans-serif, which is very close to Kontora Light and Hess Gothic Round NF fonts.
- 1975 – 1992 The redesign of 1975 made the inscription bolder and stronger, by turning the thin lines of letters thicker and switching the typeface to a more solid and intense one.
- 1992 – 2017 The typeface was changed again in 1992, it was something in the middle between the two previous versions, but still the same style and shapes.
- The new typeface of the Calvin Klein wordmark is very similar to Bambino Light don’t.
- 2017 – 2020 The visual identity redesign of 2017 brought something new to the Calvin Klein logo — now it has its letters capitalized, and they are executed in the typeface the brand used for its logotype in the 1980s, ITC Avant Garde Gothic Pro Book.
- The letters are placed pretty close to each other, which makes them look slightly condensed yet solid and strong.
- 2020 – Today Shape The Calvin Klein logo is highly minimalistic, which is quite in keeping with the logo strategy commonly followed by many renowned fashion houses.
- Colors The logo comes in three colors: black, grey, and white.
- The black version is common to the Haute Couture line, the gray one appears on regular clothes, and the white version – on sportswear.
- Font The brand’s name is written in Futura typeface just below the “CK” symbol itself.
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