evolution history and meaning
- Meaning and history The luxury brand was named after Antoine de la Mothe Cadillac, the founder of Detroit, the car manufacturing capital of the USA.
- The iconic Cadillac visual identity is instantly recognizable and is still based on the original brand’s logo from 1906, however, the famous logo was redesigned around 30 times during its history.
- 1906 – 1908 The first Cadillac logo was designed in 1902 and featured a crest with swans and parallel lines, with a crown on top and an ornate circle framing.
- 1905 The Cadillac logo from 1905 was based on the previous crest version, but it was stylized and redrawn in circular shapes.
- It was a lighter version of the black crest with ducks and checkers, enclosed into a thin rounded frame with a stylized crown on top and some floral ornaments on the sides.
- The whole composition was placed on a bigger white circle with an interesting black framing.
- 1914 The logo from 1908 was slightly changed in 1914.
- Additional arched lettering from the bottom of the badge — by a sophisticated leave wreath.
- 1920 – 1933 The lettering was removed from the Cadillac logo in 1920.
- The ornate tulip ring from the first brand’s emblem was added and the crown was changed a little.
- 1939 – 1942 Another interesting geometric version of the Cadillac logo was created by the designers in 1939.
- This time the iconic coat of arms was set on the upper part of the sharp and narrow triangle, which had its peak elongated and pointing down.
- 1942 – 1947 The Cadillac logo from 1942 is an amazing example of the Art-Deci style in the logo design.
- The crest was placed on the wider one, with smooth sides and a pointed bottom.
- Two stylized white wings were spread up from the bigger gray crest, forming an interesting elongated to the top shape, resembling a feathery crown.
- The crown was completely changed, as well as the images of the coat of arms.
- 1963 – 2009 The most famous Cadillac emblem was created in 1963 and stayed with the brand for more than 40 years.
- It was composed of a colorful crest with a silver wreath framing.
- 2009 – 2013 The logo was refined and the color palette was slightly changed to more traditional tones.
- Now the Cadillac visual identity is composed of a modernized crest with an elegant cursive wordmark underneath it.
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