Butterfinger logo and symbol, meaning, history, PNG
- Meaning and history Until the acquisition of the Nestle company by Ferrero, the Butterfinger visual identity was based on the Nestle signature colors — blue and yellow.
- The blue bold lettering was placed slightly diagonally and featured a thick yellow outline.
- 1923 The original logo for Butterfinger was introduced in 1923 and stayed with the brand for nine years.
- Above the main logotype, there was a delicate “Curtiss” inscription in all capitals and a white rhombus in a red outline with the “1c” price mark.
- 1932 The redesign of 1932 made the inscription bolder and wider and added a funny and friendly image above it.
- The image depicted a boy in a red shirt with an enlarged loudspeaker in his hands.
- 1934 The funny boy was removed from the Butterfinger visual identity in 1934.
- The inscription changed its typeface to a more elegant serif one, gained a thick blue and white outline and a white “1c” rhombus was now separating the two parts of the brand’s name.
- The price changed to “5c” and it was now written in bold white lines on a solid red rhombus in a double white and red outline.
- Now it was just a narrowed bold serif inscription in blue with a white outline, placed in a dark yellow background.
- 1968 The redesign of 1968 brought back the bright blue color palette of the brand’s visual identity and refined the lettering, making it look more modern and elegant with the neat contours and rounded angles of the letters, which were placed very close to each other.
- 1975 In 1975 the color of the Butterfinger’s emblem background was switched to mustard, and the logotype was refreshed.
- 1983 In 1983 the logo of the brand was modernized and red Hershey.
- The new lettering in a custom typeface looked more professional than ever before, and the color palette gained one more shade.
- Now it was a blue inscription with a double white and mustard outline placed on a light yellow background.
- The yellow of the background became even lighter than on the previous versions 2004 The redesign of 2004 placed the logotype diagonally and accompanied it with a white Nestle emblem in a red stylized heart.
- The emblem was outlined in white and added a touch of professionalism and love to the product’s packaging.
- Though it still featured a gradient blue color as the main, it now looked completely different from the previous version.
- 2019 However, in 2019 the brand had to change its logo.
- The current Butterfinger wordmark still uses blue as the main color, but yellow is gone.
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