Burton logo and symbol, meaning, history, PNG
- The company was established in 1977 and named after its founder.
- Today the branded sports clothing and accessories are distributed all over the globe and considered to be one of the most popular in its segment.
- The 1950s — The 1960s The logo, created for a fashion house in the 1959s featured an elegant black wordmark in all capitals, executed in a timeless sophisticated serif typeface, which is very close to such legendary fonts as Didot and Bodoni.
- The 1960s — The 1970s In the 1960s the wordmark was rewritten in a fancy custom typeface with elongated and curved tails of the letters “B” and “R”, and the tails of the “R” crossed the next “T”.
- The bold serif inscription has a double black underline, which added solidness and confidence to the whole look.
- The 1970s The logo, which the brand used in the 1970s was written in the title case, and this is its unique feature, as all the other versions, created throughout the years were all set in capitals.
- The logotype from these years featured a bold and narrowed serif font, similar to Apud Black.
- The 1990s — 2002 The color first appears on the Burton logo at the beginning of the 1990s.
- A sleek yellow serif inscription in all capitals was written above the white “Menswear” tagline in the same smooth typeface, and placed on a very rich and elegant calm and dark pink background with a thin yellow outline, repeating the rectangular shape of the badge.
- It was a capitalized inscription in a sleek sans-serif with square letters and rounded angles.
- The closes fonts to the brand’s logo are Venus Rising Regular and Protrakt Variable Bold-Exp-One, but with the contour of the letter “R” modified.
- 2018 — Today The current Burton logo was introduced in 2018 and featured a very simple and minimalist sans-serif inscription with the “Menswear London” tagline, written in all capitals of the same font, but with thinner lines and more space.
- Font and color The Burton logotype we all can see today is written in a clean and neat sans-serif, which evokes a sense of lightness and freshness, yet still looks confident and stable.
- The black-and-white color scheme of the brand’s visual identity is a very reasonable choice, which reflects the label’s style and specialization, showing its value of quality, beauty, and elegance.
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