Burger King logo and symbol, meaning, history, PNG
- Download PNG Burger King Logo PNG Burger King is a fast-food restaurant chain, which was established in 1953 in the United States.
- Meaning and history The visual identity of the world’s famous fast-food chain had five redesigns during the company’s history.
- It took the brand 16 years to find its signature style and three various logos were created from 1953 until 1969.
- 1953 – 1954 The company, known as Insta Burger King for the first year of its existence, got its first logo in 1953.
- A bright and friendly emblem, which stayed with the brand for only one year.
- The logo was changed to a minimalist bold inscription in a custom sans-serif typeface, with uneven edges of the letters.
- 1957 – 1969 The typeface and color palette of the logo was changed in 1957.
- The new logo featured a delicate “Home of the Whopper” tagline, where all letters except for “Whopper” were black.
- 1969 – 1994 The prototype of the iconic Bun logo was created in 1969.
- The red bold lettering was placed in two levels between two halves of the bun, colored in ochre.
- The color palette was taken from the previous logo version, yet the style, composition, and shape were completely different.
- 1994 – 1999 The company refined the logo in 1994.
- The typeface is now more traditional and solid, while the ochre of the buns was changed to bright orange, making the logo more energetic and strong.
- The wordmark in all capitals is executed in a bold rounded sans-serif, which is close to VAG Rounded ExtraBold font, but with the letter “G” and tails of both “R”s flattened, which makes the inscription look more solid and confident.
- 1999 – Today In 1999 the Burger King logo was redesigned by Sterling Brands agency.
- The red lettering is now enlarged and executed in a new modern sans-serif typeface with sleek lines and sharp angles.
- The Burger King logo is one of the most iconic visual identity designs in history, it is perfectly balanced in terms of color and shapes, and evokes a friendly and welcoming feeling.
- The light cream background of the image also makes a framing for the emblem, making it look warmer and friendlier.
- Symbol The Burger King logo uses three colors: red, yellow, and blue, which create an extremely attractive and tempting mix.
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