Bupa logo and symbol, meaning, history, PNG
- Today the group specializes mainly in healthcare policies and has more than 80 thousand employees, who serve 30 million customers worldwide through its offices and subsidiaries in almost 200 countries.
- The annual revenue of the group if around 12 million GBP.
- The blue and white color palette of the corporate visual identity was also created in 1947.
- It represents professionalism and authority of the company, reflecting a sense of protection and reliability, as well as makes the whole logo look fresh and crispy.
- The modern and sharp emblem depicted a heart-rate line, executed in the same color land placed as an underline, with the peaks after the nameplate.
- It fully reflects the purpose and essence of the company and looks memorable and stylish.
- But that was not the only new thing.
- During the first years after the redesign, the brand used a softer and shorter heart line, which featured green and blue colors.
- Today the wordmark with the line are drawn in white and placed on a light blue background.
- Font The current Bupa wordmark is written in a sleek sans-serif typeface, which resembles Volkswagen family fonts, but with more distinctive and playful tails of the letters.
- The rounded shapes and clean lines of the custom typeface represent a contemporary and confident firm, which is growing and developing in order to provide their customers with the latest solutions in field of health care.
- Review The name of the company is an abbreviation for British United Provident Association and it was organized in 1947 through the merger of 17 firms.
- The company provides various health services, including insurance and health coaching.
- Bupa has grown a lot and developed many services during the last 60 years, as it puts its customer in the center of everything and aims to provide the best possible solutions for their comfortable and safe life and well-being.
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