evolution history and meaning, PNG
- It was a red and black badge placed in white background color with the logotype as the main element.
- Above the text part of the logo, there were two solid red circles on the left and right sides.
- 2003 – 2012 In 2003 the logo was completely redesigned.
- The new concept was built around a delicate uppercase “Budget” logotype in orange, and “Smart People” additional lettering in bright blue, written in the uppercase above the main wordmark.
- 2012 – Today The old Budget logo had the same structure as the current one.
- You could see the word “Budget” in blue over an emblem combining three triangles (two orange ones and a white one).
- In 2012, the company updated its visual brand identity.
- The type grew lighter and sleeker.
- Both the orange triangles grew darker.
- While in the original logo, their color was identical, the updated logo featured two different shades.
- In addition to the lock-up where the wordmark is above the emblem, there is also an alternative one where the road graphic comes to the left.
- The updated Budget logo looks more like that of the parent company, Avis.
- While originally, the US car rental company was based in Los Angeles, California, its operations are now headquartered in Parsippany, New Jersey.
- Back in 2010, the number of locations was around 2,750.
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