Bounty logo and symbol, meaning, history, PNG
- Download PNG Bounty Logo PNG Bounty is a brand of a coconut chocolate bar, launches by Mars company in 1951.
- Today is one of the most famous chocolate bar labels in the world, distributes on all six continents.
- Meaning and history The Bounty visual identity is based on the chocolate bar’s main ingredient — a coconut.
- Everything, starting the typeface and finishing the background is a tribute to the tropical taste.
- The original Bounty logo featured a totally generic sans.
- It was very bold, which provided excellent legibility even at larger sizes.
- And yet, the somewhat heavy feel and rectangular ends would have been more appropriate for a serious corporation than a sweet tropical product.
- 1991 This one seemed to better fit.
- The shape of the “B” “rhymed” with the shape of the leaves of the palm trees in the background.
- 1999 This time, the design of the package echoes the product and its origins even more explicitly.
- The central theme is the similarity between a coconut and the Bounty bar.
- Both have a white filling plus brown cover.
- This is why you can see an open coconut next to the wordmark and why the glyphs are white with a dark shade and dark outline.
- The somewhat unpredictable curves of the glyphs are reminiscent of things made by hand or created by nature, not by the machine.
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