Bosch logo and symbol, meaning, history, PNG
- The brand has a perfect reputation and is known for the highest quality of its products.
- The company’s visual identity was redesigned a few times during its history, but the main principles always remained the same: simplicity, clarity, and quality.
- It was composed of a wordmark with two ornaments on both sides and an emblem on the left.
- The wordmark consisted of the company founder’s name, Robert Bosch, and was written in an elegant typeface with fine yet confident lines.
- The first Bosch emblem was composed of a vertically located oval with a graphical representation of the burning magnet inside it and the electrical bolts and lines coming out of it.
- 1907 — 1914 In 1907 the Bosch logo was redesigned.
- The emblem changed to a circular form and kept the image of the magnet inside it, the magnet was placed vertically (from what we used to see on the latest Bosch logos).
- Bosch’s visual identity becomes more minimalist and modern.
- Now it is composed of all capital letters of the wordmark, executed in a traditional sans serif font with thick letters, that a spaced very close to each other.
- The emblem features thin lines, which adds a sense of professionalism and simplicity.
- The color scheme of the 1914 logo was monochrome with the gray body of the letters.
- 1925 — 1981 The iconic today Bosch color palette was created in 1925.
- The red color for the wordmark is complemented by the black of the emblem.
- 1981 — 2001 The redesign of 1981 included a new typeface and bolder lines of the emblem.
- The nameplate became narrower, yet the letters themselves — thicker, the red color of the wordmark got a darker tone, which was brilliantly balanced by a strong and decent emblem.
- The “metal” emblem stayed with the brand for 17 years until the last brand’s redesign in 2018.
- 2018 — Today The company decides to simplify its visual identity and changes its logo back to a 2D version but keeping the gray color scheme of it.
- The current Bosch logo is a representation of the brand’s heritage and power, it shows the company’s passion and progress, without sacrificing quality and research.
- Font and color The iconic Bosch logo uses a solid and bold sans-serif typeface for its wordmark, which looks powerful and confident, brilliantly reflecting the character and approach of a reputable company.
- The red, gray, and white color palette of the Bosch visual identity is a representation of strength, confidence, and professionalism, though the use of gray instead of black makes the logo more delicate and elegant, showing the company’s value of style and individuality.
PNG Design and Logo Download
