Billa logo and symbol, meaning, history, PNG
- Today the low-cost supermarket chain has almost 4 thousand stores across Europe and its yearly revenue is about 13 billion EUR.
- Meaning and history Being an economically-friendly supermarket chain, Billa has its visual identity very simple and easy.
- There were only two offi-cial logos designed for the company throughout its history, and they both are exe-cuted in one style.
- 1953 – 2019 The original logo, designed in 1953, was composed of a yellow wordmark placed on a diagonally oriented red rectangle.
- The red and yellow color palette of the Billa visual identity stood for love, warmth, and energy, showing the company’s attitude to its customers.
- 2019 – Today With the redesign of 2019, the Billa logo became even simpler.
- The red rectangle is gone and the yellow wordmark is placed on a white background, in a straight line with no inclination.
- The typeface of the inscription is very close to Phosphate Pro Cond Solis Regular font, which has bold straight lines with clean edges and traditional cuts.
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