Inspiration – Billa Logo Facts, Meaning, History & PNG

Billa Logo

Billa logo and symbol, meaning, history, PNG

  • Today the low-cost supermarket chain has almost 4 thousand stores across Europe and its yearly revenue is about 13 billion EUR.
  • Meaning and history Being an economically-friendly supermarket chain, Billa has its visual identity very simple and easy.
  • There were only two offi-cial logos designed for the company throughout its history, and they both are exe-cuted in one style.
  • 1953 – 2019 The original logo, designed in 1953, was composed of a yellow wordmark placed on a diagonally oriented red rectangle.
  • The red and yellow color palette of the Billa visual identity stood for love, warmth, and energy, showing the company’s attitude to its customers.
  • 2019 – Today With the redesign of 2019, the Billa logo became even simpler.
  • The red rectangle is gone and the yellow wordmark is placed on a white background, in a straight line with no inclination.
  • The typeface of the inscription is very close to Phosphate Pro Cond Solis Regular font, which has bold straight lines with clean edges and traditional cuts.

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