BBB logo and symbol, meaning, history, PNG
- Download PNG BBB Logo PNG The BBB logo consists of the torch emblem and the short name of the organization.
- In addition to the regular logotype, there is also a seal, which can exist in several versions.
- Meaning and history The Better Business Bureau (BBB) has been extremely cautious about its logo.
- The only update that has taken place since 1965 didn’t change the core visual metaphor but only adjusted the logo to recent design trends.
- The grades it gives to businesses show whether the Bureau supposes the business works in a trustworthy manner and whether it puts enough effort into resolving customer complaints.
- 1965 The old BBB logo combined a stylized burning torch with the letters “BBB.” The name of the brand was positioned in the middle of the torch, with the flame burning above them and the lower part of the torch below.
- The torch symbol in this meaning is quite obvious and popular.
- It has been used by many educational establishments.
- Because of this, the logo has never been truly unique, neither in its old version nor in the new one.
- The proportions of the “B’s” were classic.
- This direction has always been considered a symbol of something positive, so it fits the company’s aim of advancing business trust.
- The font has grown more minimalist, too, due to the disappearance of the serifs.
- The need for a simpler logo was caused not only by the design trends of the last several decades but also by the type of company.
- The businesses accredited by the BBB often place its logo next to theirs.
- Emblem in the seal The torch emblem is part of the seal that is used by accredited businesses to identify their accreditation.
- Under the torch and the “BBB” lettering, the words “Accredited Business” are placed against the blue background.
- All the elements are placed inside a rectangular frame with rounded corners.
- Font The typeface featured on the BBB logo looks perfectly legible and clear.
- It is a traditional font that may be accused of being generic and in no way unique.
- In the CMYK system, the same color has the following values: 100/31/8/38, while its RGB values are 0/90/120.
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