Baja Fresh logo and symbol, meaning, history, PNG
- Download PNG Baja Fresh Logo PNG Although the restaurant chain Baja Fresh is only about 30 years old, its logo has gone through several complete overhauls.
- This is why the current design hardly bears anything in common with the original one.
- Meaning and history The first location of the chain of fast-casual Tex Mex restaurants opened in Newbury Park, California, in the Conejo Valley.
- The stripes were rotated 90 degrees, and thin black trim was added to them.
- In between the two sets of stripes, there was the lettering “Baja” (in green) “Fresh” (in red) and a black rectangle housing the words “Mexican Grill.” 1997 As the chain was rapidly growing, the need for a new, more modern and professional brand identity became obvious.
- While the stripes disappeared, the company decided to leave the heritage palette so as to make it easier for the customers to create a visual link between the old and new logos.
- They left the black rectangle with the words “Mexican Grill” adding a dynamic chessboard design to it.
- The green stroke behind the word “Fresh” also added some dynamism.
- 2010 The lettering was colored red and grew somewhat bolder, although the shape remained basically the same.
- The rectangle behind the lettering “Mexican Grill” disappeared, which made the design look lighter.
- 2012 The Baja Fresh logo grew even simpler as the text “Mexican Grill” was gone altogether.
- The shade of red grew lighter.
- The script was left unchanged, except for the color.
- Video
PNG Design and Logo Download
