AWZ logo and symbol, meaning, history, PNG
- Download PNG AWZ Logo PNG AWZ is the name of a former German automaking company, which was established at the beginning of the 1950s, and merged with Horch in 1958.
- During its short history, the brand has released just one car model — AWZ P70.
- Meaning and history The visual identity of the AWZ brand was truly a masterpiece.
- Everything was perfectly balanced and combined in its sophisticated yet confident badge, executed in two shades of gray — the light silver shade for the main body and the darker tone for lines and details.
- There were two versions created for the brand — a flat one, with white lettering and very thin contouring, and the three-dimensional badge, drawn with an addition of blue shade, adding shadow and volume to the inscription and outline.
- The AWZ emblem was composed of a plain circle with a double outline.
- The unique monogram was placed inside the smaller circle, where the wordmark was also placed around the perimeter.
- The monogram was composed of the letter “A” standing on the “Z”.
- The bars of the “A” were bent up, forming the shape of the “W”.
- The monogram had another outline — smooth and rounded, repeating the contours of the letters.
- As for the wordmark, it was composed of “VEB Automobilwerk Zwickau Zachsen” lettering in a simple bold sans-serif with no decorative details, just a contrast contouring.
- It was a very classy and elegant badge, which added a sense of high quality and attention to detail, when placed on the car, and evokes a mysterious artsy feeling when was seen on printed materials.
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