A&W logo and symbol, meaning, history, PNG
- By today the band has released 7 albums and sold more than 8 million copies worldwide.
- A & W is the brand of the fast-food chain, which was established in 1923 in the United States.
- Meaning and history The visual identity of the fast-food chain hasn’t changed much throughout the years.
- The wife’s two had a thick outline, while the smallest ones were enclosed in a thin light frame.
- The lettering “A&W Root Beer” in all capitals was located between the first two circles, around the perimeter.
- 1948 — 1958 In 1948 the color was added to the logo, now the space with the main wordmark was colored red, and the small circle in the middle too.
- The color was switched from red to calm dark yellow, close to gold, symbolizing beer.
- 1961 — 1968 The red color palette was back and the black outline and arrow turned dark brown.
- The logo of the fast-food chain now featured a horizontal oval with “A&W” wordmark inside.
- The oval had a dark brown outline and was composed of two parts, red and brown, resembling the previous version.
- As for the lettering, it was written in a bold sans-serif font, with letters in brown and a curved elegant ampersand in red.
- 1995 — 2007 The color palette and the style of the lettering were changed in 1995.
- 2007 — Today The last redesign of the chain’s visual identity was held in 2007.
- The color palette was changed to three shades of brown, with the darkest one for letters and the oval outline.
- On some of the versions, there is the company’s motto written as a tagline in yellow.
- Font and Color The A&W root beer logo has two different styles of lettering on it.
- As for the inscription, set around the emblem’s frame perimeter, it’s capitalized letters are written in a clean and solid sans-serif typeface with a very confident and masculine character.
- The brown and yellow color palette of the A&W logo represents the brand’s products — root beer — at its best.
- It shows the quality of the ingredients, warm feelings the drink gives you, and evokes a sense of friendliness and comfort.
- Video
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