Avon logo and symbol, meaning, history, PNG
- 1886 — 1904 Established as California Perfume Company, the brand designed its first logo in 1886.
- It was a classy ornate emblem, with ribbons above and under it, where the wordmark was placed.
- The bold sans-serif inscriptions and simple neat contouring, this is why the logo looked like for the next seven years.
- The wordmark consisted of the “CPC” abbreviation written in an elegant custom typeface with the curved line of the letter “P”, and an arched underline “The Sign of Quality” in all-caps of a simple yet bold sans-serif typeface.
- One square per letter.
- It was a stylish modern inscription in a custom sans-serif typeface with a recognizable smooth arched “A” and a slightly curved right bar of the “N”.
- 1936 — 1947 The new visual identity was designed in 1936.
- Now there was not only a wordmark but also a bold emblem, placed above it.
- 1954 — 1972 The script logotype was designed in 1954 and stayed with the brand for almost twenty years.
- It was a diagonally placed cursive inscription, with a beautifully curved capital “A” and delicate lowercase “v”, “o” and “n”.
- 1972 — 1997 The logotype of 1970 features a bold inscription in all-caps with “N” in the lowercase.
- A little later the company started using a colorful version, where the white logotype was placed on a bright blue background and had a pink underline.
- 1997 — 2007 The blue wordmark with the black tagline — that is how the company’s logo from 1997 looked like.
- All capital letters of the brand’s name were executed in a simple sans-serif, which is very similar to Futura Family fonts.
- 2007 — Today In 2007 a finer and more delicate logo was designed.
- The inscription in pink is now written in a thinner sans-serif.
- 2019 — 2020 2019 — Today 2020 — Today The new visual identity for the company was created in 2019.
- The lowercase “N” is back and the inscription is now executed in a bold serif typeface, which looks close to Silk Serif Black.
- The most recognizable feature of the new logotype is its diagonally placed “O”, which reflects the uniqueness and individuality of the brand.
- Symbol The Avon logo is highly minimalistic and comprises only two colors: pink and black.
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