evolution history and meaning, PNG
- Download PNG Aviva Logo PNG Aviva plc is a British insurance company seated in London.
- Aviva can trace its history back to the establishment of the Hand in Hand Fire & Life Insurance Society in London in 1696.
- The company operates in the fields of insurance, investment and savings services and it is recognized as the leader in life and pension insurance in Europe.
- Its yearly turnover in 2010 was about 91 billion US dollars while the net income reached 2,95 billion US dollars.
- Meaning and history 2000 – 2002 Aviva logo was developed in 2000 after the merger of Norwich and Commercial and General Unions.
- It had an emblem and the company name in block letters.
- Initially, it was the abbreviation of the names of the companies that had composed the new venture: CGNU.
- The emblem was made in the form of a rectangle with an arched bottom line composed of three vertical fields.
- The cone was referred to the previous logo of Norwich Union, where it used to be a part of a Gothic spire.
- Accordingly, the company logo was changed.
- Now it had the name “AVIVA” in block letters under the same emblem taken from the 2000 version.
- Nevertheless, the emblem’ colour palette was also modified.
- The left field became light cobalt blue, the spire took the honey yellow tone and the right part was had a light chartreuse green tone.
- The wordmark letters were made in elegant serif font very close to the commercial Mart Ultra and the colour was also changed to light cobalt blue as the left part of the emblem.
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