Aurora logo and symbol, meaning, history, PNG
- Download PNG Aurora Logo PNG Aurora is an air carrier focusing on the Russian Far East.
- Aurora operates flights to 30 destinations, while its fleet size reaches 22 aircraft (in 2020).
- Meaning and history The airline company was established in 2013 and performed its first flight the same year.
- The Aurora logo combines the company name in a moderate sans with an emblem.
- The type looks pretty heavy for an air company, partly due to the square ends of the letters.
- It is also generic – you will hardly find anything specific about it.
- The emblem looks like the figure “8” slightly tilted to the left.
- It is a stylized representation of the landing strip.
- On the one hand, this creates a link with the company’s specialization.
- On the more positive note, we can say that the circular shape of the glyphs echoes the shape of the two parts of the figure above.
- Also, this shade of blue is very often used and is especially well-known as part of the marine theme.
- The design was created by Landor Associates.
- The two parts of the infinity symbol represent the two airline companies that merged to create Aurora (the far-eastern part of Russia SAT Airlines and Vladivostok Avia).
- Emma Beckmann, managing director of Landor Moscow, also mentioned that the infinity symbol on the emblem was “suggestive of the comfort and quality of Aurora’s service.”
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