Audi logo and symbol, meaning, history, PNG
- Why does the Audi logo have 4 rings?
- The four rings on the Audi logo stand for four companies, which merged in the 1930s.
- The Auto Union was formed after the merger, and later the company was renamed, Audi.
- This logo stayed with the automaker until 1932 when the Auto Union was formed.
- 1932 – 1949 The original Auto Inion logo featured four blue rings.
- And the iconic four-rings logo the whole world knows today is a celebration of the brand’s history and its roots — a unity of four brands, graphically represented by four connected rings.
- It was a simple and strict horizontally stretched black rectangular badge with the white corporate Audi lettering on its left side and the uppercase “NSU” in white sans-serif on the right.
- 1969 – 1995 (badge logo) Auto Unions turn into Audi in 1969, and the rectangular banner is removed from the logo.
- 1969 – 1995 There was also a logotype, created in the same time period — bold white lettering in a custom sans-serif with the rounded shape of the “D” was placed inside the solid black oval, which was located horizontally.
- 1995 – 2009 Two emblems become one in 1995.
- The logo, designed in that year, was composed of a silver three-dimensional rings symbol with an extra-bold red lettering in the same custom typeface under it.
- The lettering changed its typeface to a more traditional sans-serif with slightly extended shapes.
- 2016 – Today In 2016 the logo gets simplified.
- Font Despite its world-wide fame, Audi has been using the font content from its very first logos.
- Its distinctive feature was a notch on the uppercase letter “A”, a simplified writing of the letter “U”, as well as a specific form of “d”, making the letter look more like a note.
- It is also interesting to know that the modern form of the logo was created by August Jorge for the process of uniting four automotive companies under the Audi brand.
- At the same time, the white font looked great on a black background.
- However, in 1985, the famous Audi rings became silvery, and the font color was changed to red.
- In 2009 version, the font color slightly changed from scarlet to cherry.
- The visual identity of the famous German automaker is executed in orange of the most traditional and powerful color palettes — black, red, and white, where the four-rings of its iconic emblem are drawn in black, and the delicate yet strong logotype — in red.
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