Atlas Copco logo and symbol, meaning, history, PNG
- While the palette and a couple of other elements have changed, the signature handwritten script has looked almost the same during this period.
- Meaning and history The company was founded in 1873 under the name of AB Atlas.
- Having merged with Diesel Motors in 1917, it was renamed Atlas Diesel.
- The annual reports of this period showcased the wordmark “Atlas Diesel” in an unusual retro-style type.
- The glyphs were formed by a combination of very bold and very thin strokes.
- The serifs looked rather elaborate.
- They curved and turned in an unpredictable way.
- The white highlight seen on most of the letters added a 3D effect.
- The annual report of 1940 was the last one to feature this wordmark.
- The following annual report (1940) already showcased a completely different Atlas Copco logo.
- You would have certainly recognized the familiar handwriting-inspired word “Atlas” – it looked almost the same as it does on the current logo, with only subtle differences.
- When the company adopted the current name, the word “Diesel” was replaced by “Copco.” It featured the same script.
- Current emblem While the current Atlas Copco logo is based on the heritage wordmark, it adds a unique touch by using a soft blue color.
- Unlike the old logo, there are two bold horizontal stripes (above and below the writing).
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