Atlanta Hawks logo and symbol, meaning, history, PNG
- Meaning and history Before becoming Atlanta Hawks, the famous American basketball club has changed three names and locations and got their current identity only in 1968.
- The initial logo for the club was designed in 1946 and featured a light turquoise basketball with black details and lettering.
- The name of the club was written in the middle of the ball, executed in a traditional bold serif font, which looked strict and confident.
- 1951 — 1955 The name of the club was changed to Milwaukee Hawks in 1951, and the new visual identity design was introduced in the same year.
- The badge with the flying hawk holding a basketball was executed in the original turquoise and black color palette, though if on the first logo black was only for thin lines and letters, here it became more prevailing.
- The new red and white color palette made the image look passionate and fun, and the bold sans-serif inscription under the bird added stability and professionalism.
- 1968 — 1969 In 1968 the club relocated to Atlanta and changed its name to Atlanta Hawks.
- There were two possible versions of the logo color palette — white image with the wordmark, contoured in blue and Ted, or the bold red bird in a white team’s jersey, with the brown basketball.
- 1970 — 1972 The visual identity, created in 1970, looked completely different.
- The emblem featured a green background with the blue hawk’s head, facing right.
- It was a red minimalist badge with the hawk’s profile in a circular frame.
- 1995 — 2007 The redesign of 1995 introduced a new concept for the Atlanta Hawks badge.
- The red flying hawk was drawn very detailed, and had its claws on a brown basketball, elongated and sharp.
- The logo was executed in an intense red, yellow, and brown color palette, and had a bold red wordmark placed above it.
- The secondary version of the logo featured a Ted hawk’s profile, facing to the left.
- 2007 — 2015 In 2007 the emblem from 1995 was redrawn in a new color palette — the yellow and brown details were switched to blue and gray, which added freshness and edginess to the logo, making it look more modern and confident.
- The contoured red bird’s head is now enclosed in a bold red frame with a double white and red outline and the stylish capitalized inscription around its perimeter.
- 2020 — Today The redesign of 2020 made the Atlanta Hawk emblem look stronger and more dangerous but just elevating the shade of red from the previous version.
- Now the red is two shades darker, and this created a stronger contrast between the background and white elements on it.
- Font The most recognizable feature of the typeface in which the name of the club is given in the logo is probably the sharp elements on the letters (“A,” “B,” “E,” “K,” for instance).
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