Asus logo and symbol, meaning, history, PNG
- Download PNG Asus Logo PNG Asus is a computer electronics and hardware manufacturer from Taipei, Taiwan.
- The name was inspired by Pegasus – the highly worshipped winged horse from Greek mythology.
- Asus is the name of a computer corporation that was established in 1989 in Taiwan and today has its presence worldwide, being one of the most famous manufacturers of P.C., notebooks, mobile phones, accessories, and hardware.
- The company was founded by former Acer engineers and quickly became its main competitor in the market.
- Meaning and history The name of the company, Asus, was derived from the name of one of the gods in Greek mythology, Pegasus.
- Being pretty experienced in marketing and branding, the Asus founders decided to shorten it to take the upper positions in the lists in alphabetical order.
- 1989 — 1995 The initial logo was created for Asus in 1989 and featured a combination of the logotype, tagline, and a simple graphical element.
- The wordmark was written in all capitals of a modern geometric sans-serif typeface with its angles softened.
- The “Computer” tagline was written in the same sans-serif font but featured a title case and had its letters italicized.
- All three elements of the logo were executed in light blue and placed on a white background.
- The new logo features a capitalized inscription in a custom sans-serif typeface with all letters executed in one size and placed very close to each other so that some of the lines are glued.
- Font and color The Asus custom and unique typeface are based on one of the modern sans-serif fonts with thick and confident lines and a very progressive mood.
- The absence of the horizontal bar in the “A” and a white stripe, cutting the letters, make the whole inscription look very futuristic and stylish.
- The blue and white color palette Asus chose for its visual identity is one of the most commonly used combinations for the brands, connected to technologies and the computer industry, as it reflects stability, expertise, and high quality, along with safety and professionalism.
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