evolution history and meaning, PNG
- Download PNG Assist Logo PNG Assist is the name of a payment system that unites a large group of banks in order to ensure safe Internet payments through plastic and virtual cards in real-time.
- It is a product of a Russian company-developer with the same name, which was established in St. Petersburg in 1998.
- At present, the company Assist processes more than 15 million payments a year and controls 80 per cent of all Internet transactions in Russia.
- Meaning and history The first logo appeared with the foundation of the company in 1998.
- The emblem of the system was a circle made in is basil green tone.
- In the middle, the circle is horizontally crossed by two wavy lines that go beyond the circle.
- Under the circle, there was a concise inscription with the company’s name “ASSIST” made in deep black colour.
- It was written in a font most resembling the commercial Frutiger Pro 95 Ultra Black.
- Although the essence of the logotype has never been changed its appearance lately has been noticeably modified.
- The two horizontal waves have got sharp endings and now they bisect the circle rather than simply cross it.
- As to the colour, the same basil green is used but now it acquired highlights and shadows and some 3D twist.
- The graphics of the word “ASSIST” are changed to more delicate and modern and now they resemble the Ethna Light font.
- A new line under the company’s name has been added saying “provider of electronic payments” in Russian script of one-fourth of the main font’s size.
- To many customers of the Assist system, its logo symbolizes a reliable and secure payment method as well as the highest level of protection of their personal data through the most advanced technologies.
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