ASDA logo and symbol, meaning, history, PNG
- The name was made up out of the first two letters of the words “Asquith” and “Dairies.” In the logo introduced in 1965, the company name is capitalized.
- The type was as simple as in the previous version but had different proportions.
- It was a sans serif font with subtle variations in the width of the strokes.
- The design was very minimalist – nothing but the name of the brand in burnt orange.
- 1970 The wordmark went white and was placed over the burnt orange background.
- Inside the rectangle, there was a stylized wave (above the wordmark) and the word “Superstores” (below the wordmark).
- The wave was moved to the left of “Asda” and became dark blue.
- The word “Superstores” grew smaller, was moved out of the parallelepiped, and was also colored blue.
- 1985 This is when the green capitalized Asda logo was introduced.
- The new design looked by far more modern, straightforward and easier-to-grasp than its predecessor.
- In this version, there were blue shades around the letters, while the counters of the “A’s” were colored.
- While in the previous versions, the letters considerably overlapped, they were now moved a little further from each other.
- 2017 The sunburst disappeared from the Asda logo.
- Emblem In 1968, the British supermarket retailer dropped the word “Queens” from its name and adopted the orange wordmark logo, in which only the first letter was capitalized.
- In 1970, the colors were inverted, while a stylized “wave” was added to the wordmark.
- The counters of the first and last letters in the original logo were colored yellow/blue and red respectively.
- In 1994, the colored counters were replaced by the white ones.
- The 2015 version emphasized the connection to the Walmart, ASDA’s parent company, by adding a “spark” to the top left corner.
- Color Since 1985, the designers have been experimenting with different shades of green.
- The current ASDA logo features the color with the code #33cc33.
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