evolution history and meaning
- Download PNG Asahi Logo PNG Asahi is a Japanese brand of beer, which was founded in 1889 as Osaka Beer Brewing Company.
- Its singular purpose was to produce a world-quality beer in Japan.
- It was quickly embraced as a top-quality domestic beer and by 1903 had become the best-selling beer in Japan.
- Meaning and history The name Asahi means “morning sun” in Japanese, but literally asa (morning) and hi (heat or day).
- And it characterized its product as something clean, crisp and refreshing.
- The Asahi logo is highly recognizable due to its exclusive Japan-influenced wordmark.
- Asahi Custom Typeface is bright, outstanding and very intense.
- The color palette of the brand’s logo is strict and simple – black on a silver background with a few red details.
- The simplicity of colors is perfectly balanced by the typeface.
- In addition to the brand’s name the label contains hieroglyphs 辛口.
- It means “dry” (“karakuchi” in Japanese), which is also written on top of the label in English.
- The text in the red block and also on the cap says スーパー・ドライ which is the syllables “Su-Pa Do-Ra-E” or Katakana for “Super Dry”.
- Font and Color The logotype of the famous Japanese beer, Asahi, is written in a custom typeface, which was specially designed for the brand in order to show its roots and heritage, along with a strong character and progressive approach.
- The commercial font, which is pretty close to the one from the Asahi logo is Rozza, but it is sharper and more geometric.
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