Argos logo and symbol, meaning, history, PNG
- Download PNG Argos Logo PNG Although the Argos logo has gone through two modifications, it has always been featuring the same eye-catching color scheme.
- Meaning and history 1973 – 1999 From the very start, the logotype has been built around the name of the company.
- The first emblem adopted in 1972, the year, when the catalogue retailer was founded, featured the iconic red-and-white color palette.
- The name of the company was given in an intricate custom type, with a curve joining the letters “A” and “S”.
- 1999 – 2010 Although the 1999 version of the logo sported a different typeface, the distinctive curve between the “A” and “S” was preserved.
- On this emblem, however, there was a thin white line separating the “S” from the curve.
- 2010 – Today In the current logo, which was introduced in early 2010, the colors are inverted.
- The curve is now an isolated element not connected to any of the letters, but just placed under the wordmark.
- It has acquired symmetry and looks like a smile.
- The emblem was designed by The Brand Union, a global brand and creative design consultancy agency.
- Font With each new logo, the typeface has been getting cleaner and more legible.
- It is worth pointing out that although there does exist a type called Argos, it has nothing to do with the current Argos logo.
- Color The bright combination of red and white attracts attention of the buyer.
- It seems to be shouting “Sale!” or “Christmas!” The color scheme has been the main feature making the logotype recognizable in spite of any changes introduced to it.
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