Arbys logo and symbol, meaning, history, PNG
- The hat shape didn’t have a deeper meaning but was used rather as an element of style – when the quick-service chain was established in 1964, westerns were extremely popular.
- So, it seemed like a good idea to use a cowboy hat design as the base for the logo.
- The original logotype was introduced in 1964.
- Its first part was given in blocky slab-serif letters, while the text “is Delicious” featured thin capital letters.
- It featured a stylized red hat outline with the lettering “Arby’s.” Because of its simple, yet eye-catching and recognizable design, the logotype proved to be rather successful, so the company didn’t dare change it for several decades.
- 1969 – 2012 The most long-lasting logo of the brand was introduced in 1969 and stayed with the famous company for almost four decades.
- The logo was fully based on the iconic original version, but in a modern and minimalist interpretation.
- 2012 – 2013 For about a year, the chain used a logotype based on a glossy 3D version of its predecessor.
- The modifications included a slightly longer top outline, a new type, a lowercase “A,” and a new apostrophe looking like a meat slicer, which went well with the “Slicing Up Freshness” slogan.
- It now looks more like the classic hat logo from 1969 than the 2012 version.
- The old speech bubble apostrophe that could be seen on the classic logo is also back.
- Font The name of the type featured on the Arbys logo 2017 is Sanchez Black.
- We should point out, however, that the type has gone through several modifications (take a look at the “b,” for instance) to fit the overall logo design.
- Moreover, according to psychological research, red tends to make people do things faster (including having a meal!
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