Apple logo and symbol, meaning, history, PNG
- Download PNG Apple Logo PNG Apple is one of the world’s top consumer electronics manufacturers, whose products include smartphones and computers, as well as software and facilities for online services.
- Meaning and history The iconic Apple logo was introduced just one year after the company’s establishment and hasn’t changed at all since that time.
- It is one of the examples of brilliant branding in contemporary marketing history, which proves, that not everything has to follow the trends, but there are logos, which set them.
- The current Apple logo was developed by Rob Janoff, a graphic designer known primarily for corporate logos and identities.
- 1976 — 1977 Though even such company as Apple started with the trial version of the logo, which was placed on their first computer.
- It was a classic and elegant badge surrounded by a smooth ribbon, where the “Apple Computer Co” lettering was placed.
- The inscription was executed in a bold serif typeface, which made its capital letters solid yet sophisticated.
- The badge itself depicted a very detailed image of Isaak Newton sitting under the apple tree with a book in his hands.
- 1977 — 1998 The iconic bitten Apple logo was designed by Rob Janoff in 1977.
- The color palette of the Apple icon stayed rainbow until 1998.
- Rob Janoff, a graphic designer, suggested an image of an apple with a “bite”, so that it would not be confused with other fruits.
- Indeed, the idea goes back to the time of Adam and Eve, who bit from the apple of knowledge.
- When Rob Jan first met Steve Jobs in 1977, the Apple company was less than one year old.
- And so that the apple would not be confused with the cherry, it was decided to make it a bite.
- This decision turned out to be right.
- Since 1984, the company didn’t change its legendary symbol, experimenting only with colors and shadows.
- The Apple Icon today is a minimalist and clean image of the bitten fruit, executed in plain black and most cases placed on a white background.
- Shape and colors After shutting down the ‘rainbow’ logo in 1998, Steve decided to use a monochromatic apple image.
- Today, the logo comes in different colors depending on the background.
- Video
PNG Design and Logo Download
