A&P logo and symbol, meaning, history, PNG
- Download PNG A&P Logo PNG A&P, standing for The Great Atlantic & Pacific Tea Company, was the name of the famous grocery retail chain, which was founded in 1959 in the United States.
- The lettering was ornate and boasted rounded bold ornaments on the ends of the letters’ bars.
- The ampersand was executed in slim smooth lines and placed between the upper parts of “A” and “P”, is small and delicate.
- The red and white color palette, representing passion, love, and loyalty, was a very good choice for the grocery retailer, whose main aim was to give people high-quality goods and products, which will make their warm cozy evenings at home better and sweeter.
- 1976 – 2006 The logo was first redesigned in 1976, and that was the only version of the retailer’s visual identity, where not only red and blue colors were used.
- The red circle got stretched horizontally and gained orange and yellow “elongation” on its right side.
- Now capital “A” and “P” featured a bold rounded sans-serif typeface with clean smooth lines.
- The ampersand was slightly bigger than on the previous logo, but was still thin and delicate, having an old-school feeling, due to its curved elegant lines.
- The logo was nicknamed “Sunrise” due to its new color palette and was used by the company even after the redesign of 2006, in selected locations.
- The orange and yellow parts are removed, and the logo becomes more compact now.
- As for the lettering, it still uses the same typeface as on the previous version, but the letters a bit bigger now.
- The company decided to come back to the original circular shape, replacing the oval with an intense red solid circle.
- The lettering of the new logo keeps the typeface of two previous versions.
- It was the last logo of the huge reputable American company, making the cycle complete — the A&P started with the circle and finished with it.
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