evolution history and meaning, PNG
- Download PNG Amway Logo PNG Amway was established in 1959 by Jay Van Andel and Rich Devos.
- Meaning and history 1959 The earliest Amway logo had a pretty casual style.
- It was white, while the background was red.
- Above the red stripe, the blue one was placed.
- Below the red stripe, a white one could be seen.
- The company implemented its global ambitions in the updated logo, which was introduced in 1964.
- While the central field featuring the word “Amway” in white over the red background remained the same, the other two were updated.
- The blue field on the top now featured not just North America but the globe (although other continents were only partly visible).
- The tagline was replaced by “We deliver the best.” Mid 1980s The blue and red fields grew shorter, while the white field grew larger.
- The globe (without the continents) now spread on both the red and the blue fields.
- The name of the company, which was now given in a type with pronounced serifs, could be seen on the white field.
- There was no tagline at all, while the logo was placed inside a thick black frame.
- The name of the company is given in an unpretentious sans.
- The initial “A” is the only capitalized glyph.
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