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American Family Insurance logo and symbol, meaning, history, PNG
- It is American Family Insurance which can be shortened to AmFam.
- The company offers different types of insurance including retirement-planning and investment but focuses on auto, casualty and property insurance.
- Meaning and history When the company was founded in 1927, its name was Farmers Mutual Insurance Company.
- At that time the owner Herman Wittwer who had already acquired experience in that business working as an insurance salesman offered only auto insurance.
- As the company’s name implies, its target customers were farmers.
- As the customer base had expanded by 1963, Farmers Mutual became known as American Family Mutual Insurance Company.
- The logo of American Family Insurance Company consists of no more than a wordmark stating the company’s name and a red line.
- It is evident that this graphic symbol represents the roof of a house, depicting the protective nature of the insurer and its products.
- The wordmark is written in two lines.
- “American Family” in blue letters against a white background forms the upper line, while “Insurance” in white letters against a blue background forms the lower line.
- The American Family insurance logo goes with the slogan “All your protection under one roof” written in italics.
- The AmFam logo is simple but it delivers the company’s message rather effectively.
- The message is the following ‒ if you need different types of insurance, you can combine them all in one place contacting just one company, and the name of the company is American Family Insurance.
- Color The color palette of the AmFam logo is blue, red and white with the dominant blue color.
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