American Apparel Logo
- Download PNG American Apparel Logo PNG The simplicity of the American Apparel logo has always been an essential part of its appeal.
- The letters seem to be “wearing” too little “clothes” – very much like the models seen in the brand’s sexually charged advertising.
- It used to be a brick-and-mortar store operator, one of the best-known apparel manufacturers and marketers in North America.
- Today, it is an online-only retailer.
- There is nothing apart from the name of the brand and the registered trademark symbol in the top right corner.
- Even the color scheme – black on the white background – does not seem to add anything unique.
- And yet, taking into consideration the type of brand American Apparel is, this approach can be beneficial at least in two ways.
- Font The type featured in the American Apparel logo looks very much like Helvetica Black with tighter than usual spacing.
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