AMC logo and symbol, meaning, history, PNG
- Download PNG AMC Logo PNG AMC is an abbreviation for American Motors Corporation, which was established in 1954 and was specialized in the production of affordable vehicles until its discontinuation in 1988.
- At the end of the 1970s, the brand was bought by Renault, so even after the defunct of AMC, its special and recognizable style could be seen in some of the Renault models of the 1980s.
- The logo of the brand was redesigned just once, in 1970, completely changing the geometry of the badge but keeping the iconic color palette and mood, showing the company’s value of its roots, motherland, and philosophy.
- 1954 – 1970 The very first logo for the AMC was created in 1954.
- The circular badge was composed of three parts — the thick red outer circle, a white one in the middle, and the inner, smallest one, in blue.
- The red part of the badge was a plain one, while the white contained a blue bold “American Motors Corporation” inscription in rounded capitals.
- As for the middle of the emblem, it had a stylized elegant “AM” monogram in white on it.
- Both letters of the monogram had their lines Ali gated and spread to the sides, closing blue and red outlines of the circle.
- The new AMC insignia featured a white square with the “American Motors” lettering in black sans-serif typeface placed along the bottom line of the emblem.
- The main part of the badge was taken by a geometric structure, composed of a solid red triangle on the left, a vertical blue rectangle, and white space between the figures.
- Triangle in the refreshed AMC logo stood for growth and success, while the rectangle represented the stability and solidness of the company.
- As for the black lettering, they added professional touch, showing AMC as a reputable and authoritative brand.
- Font and color The lettering from the last AMC badge, designed in 1970, was written in the title case of a bold and slightly narrowed sans-serif typeface, which was pretty close to such well-known fonts as NeoGram Black and Samplex Black, with the clean and neat contours of their elegant bold letters.
- The main color palette of the American Motors Corporation visual identity is blue, red, and white, the most famous tricolor crest used by many large companies across the globe.
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