Amazon logo and symbol, meaning, history, PNG
- What font is used on the Amazon logo?
- The lowercase Amazon logotype is executed in a bold and traditional Sans-serif typeface with smooth thick lines, slightly curved tails of both “A”s, and straight cuts.
- Meaning and history Established under the name “Cadabra”, the company was renamed to “Amazon” in the same year, and the initial logo for the world’s most famous e-commerce platform was designed in 1995.
- During the company’s history, there were not so many redesigns and the color palette was set already in 1998, though the first two versions were made in black and white.
- The Amazon logo has always been minimalist, as Jeff Bezos didn’t want the branding design budget to be high, but this didn’t affect the recognizability and modernity of the emblem, which is known in every corner of the Earth.
- The stylized black bold letter “A” was the main element of the logo, with a smooth vertical white line, repeating the contours of the Amazon river.
- Three different logos were created in that year.
- The first one was a simple wordmark “amazon.com” in an elegant serif typeface, with “Earth’s Biggest Bookstore” tagline, written in all capitals in a simple and strict sans-serif.
- The next version was designed using the new color palette – black and intense yellow.
- This emblem only remained with the company for several months and at the end of the year was replaced by a new one, which became the basis for the emblem we all know today.
- The lowercase of the wordmark in black was complemented by a bright yellow line under it.
- The current Amazon logo is composed of a wordmark “Amazon” in the lowercase letters.
- Under the lettering there is a smooth and bold yellow arrow, coming from the letter “A” to “Z”, forming a smile.
- The iconic smile-arrow symbol, created by Turner Duckworth, is playful and friendly, evoking a sense of reliability and happiness.
- The black and orange color palette only adds to these feelings, making the visual identity bright and perfectly balanced.
- Icon Definitely, one of the most recognizable graphical icons in the world, the Amazon icon, is built around two simple symbols — a lowercase letter “A” in bold black lines and an arched arrow, resembling a smile under it.
- Amazon founder Jeff Bezos did not want to spend money on additional branding elements, such as package design.
- Then designer Turner Duckworth suggested using only a smile in the design, turning ordinary boxes into smiley ones.
- On the full logo version, the arrow part of the icon is stretched under the letters A and Z, symbolizing that customers can find any product in the online store.
- Shape and colors The current Amazon logo borrows a large part from the previous one, as it features the web address and the yellow arrow.
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