Amana logo and symbol, meaning, history, PNG
- Download PNG Amana Logo PNG Amana is the name of a home-appliance brand from the United States, which was established in 1934.
- Created as “The Electrical Equipment Company”, it was later renamed after the city of its foundation.
- In 2002 the brand was acquired by Maytag, which today is a Whirlpool Corporation part.
- Meaning and history The visual identity of a famous American brand is bright yet minimalist and strict.
- The logo, composed of a wordmark and an icon, which is used separately, is executed in a strong red and white color palette, evokes a very warm and welcoming feeling, while the distinct contours and modern shapes represent the brand as a professional and progressive one.
- 1945 – 2016 The Amana logotype is usually drawn in red and placed on a white background.
- This color combination makes its simple and clean lines look more solid and confident.
- The inscription in all capitals is executed in a bold geometric sans-serif typeface, which is very similar to Maxi Maximum and Stereo Gothic 800 fonts.
- The letters in the wordmark are placed with a lot of space between them, which adds lightness and freshness to the logotype.
- Under the wordmark, there is usually a delicate black “Just Right” tagline in thin lines placed.
- It is written in Blooming Elegant Sans Regular.
- 2016 – Today As for the Amana Icon, it is a very simple concept, where the capital letter “A” in white is placed on a solid red dot.
- Keeping the main color palette, it looks slightly different from the logotype due to the use of circular shape, which adds warmth and friendliness.
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