Altria logo and symbol, meaning, history, PNG
- Being one of the most famous cigarette manufacturers in the world, Altria also produces wine and e-cigarettes.
- Meaning and history Altria Group, Inc. was earlier known as Philip Morris Companies.
- Today, the Group is known among the largest producers and marketers of tobacco, cigarettes, and related products in the world.
- The corporation is headquartered in Henrico County, Virginia, US.
- The name “Altria” was adopted in 2002, while the logo was introduced within a year.
- It features a grid of color squares.
- There are 25 squares colored in various shades of blue, green, orange, beige, brown, and red.
- Some of the shades are featured in a single square, while others are used for two squares.
- According to the company’s press release, the emblem was inspired by the best-known brands it owned, including Kraft Foods and different branches of Philip Morris.
- The new visual brand identity was developed by Landor Associates.
- As Landor’s executive creative director Richard Brandt explained, the source of inspiration behind the logo was Altria’s “products displayed on shelves at their headquarters.” 1985 – 2003 2003 – Today The previous emblem (the one representing Philip Morris) was based on the heraldic crown and unicorns used as symbols of British tradition and class.
- What is the purpose of the logo?
- On the other hand, Michael Bierut from Pentagram said the vagueness of the design was appropriate.
- He noted that a “purely abstract mark” was a good fit for a company “with an intentionally vague mission.”
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