evolution history and meaning
- Download PNG Alphabet Logo PNG The Alphabet logo uses the language of visual symbols to explain the differences between the companies, Google and itself.
- Meaning and history In the summer of 2015, Google Inc. announced it was going to establish a new public holding company, Alphabet Inc.
- Alphabet Inc. is headquartered in Mountain View, California.
- Also, it has been often mentioned among the most valuable companies in the world.
- According to the company, the introduction of Alphabet was supposed to make Google’s main business “cleaner and more accountable” and also to provide more autonomy to the companies working in businesses not connected with Internet services.
- Professional opinions on the emblem Here are the opinions of several branding experts (from their interviews to Wired): – “It’s playful in a … much subtler way,” says Natasha Jen, Pentagram partner.
- She notices the counter in the second “a” resembles a water drop.
- He mentions it is “not as corporate as IBM or Westinghouse.” And yet, in his opinion, it is “simple and accessible.” He also emphasizes the attractive shape of the lowercase “a.” – the “a” also caught an eye of Tobias Frere-Jones, typographer, but he does not approve of it at all.
- He claims, the letter looks “like it missed a week of letterform school.” In his opinion, its bottom curve is too heavy and breaks the whole word.
- “The three curves fight one another,” he adds.
- It has been developed in-house and featured in the Google logo.
- Here, the shape of the glyphs helps to emphasize the lack of shadow and the high contrast of colors in the wordmark.
- Colors On the one hand, the vivid, eye-catching color used in the Alphabet logo does not look that serious and corporate.
- On the other hand, in comparison with the Google logo, it actually creates a different, more grown-up impression.
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