Allison Transmission logo and symbol, meaning, history, PNG
- Download PNG Allison Transmission Logo PNG The logo of the American company Allison Transmission looks memorable and modern.
- On the downside, it bears an uncanny resemblance to the old Pepsi logo.
- For instance, the ads of the 1930-1950s showcase a wordmark inspired by handwriting.
- There was more than one “handwritten” version sharing the “A” with an elongated middle bar.
- 1956 – 1999 In a 1956 photo from the company archives, you can see the prototype of the current roundel Allison Transmission logo.
- Here, next to the handwritten wordmark, there is a circle formed by two drops with the word “Torqmatic” in between.
- 1999 – 2021 The pictorial part of the Allison Transmission logo consists of a roundel emblem in blue and red on the white background.
- Each of the circles is formed by two shapes looking very much like curved drops.
- The two roundels were inspired by the shape of the brand’s core product, the transmission.
- If you compare the design with the logo of the popular soft drink Pepsi (especially the versions used in 1950-2008), you will have to acknowledge they look too similar.
- The circle and the drop shape would already have been enough.
- The current Pepsi logo is somewhat less similar to Allison’s emblem, though.
- Also, the design forces behind the brand opted for a creative type, which added the logo a unique touch.
- Some of the most distinctive features of the wordmark are the unusual serifs on some of the letters as well as the lack of the dots above the “i’s.”
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