evolution history and meaning
- Download PNG Alitalia Logo PNG While the Alitalia logo has gone through around five updates since 1946, you can notice there is some consistency in its style – it has been rather an evolution than a series of revolutions.
- Meaning and history 1946 The original design comprised a winged arrow (so-called “Freccia Alata”) as a symbol of speed.
- 1969 The wordmark developed by Landor Associates showcased the word “Alitalia” in green with a red triangle inside the “A.” 2010 Designers from Saatchi&Saatchi who were responsible for the update opted for darker shades of red and green.
- They italicized the wordmark and made subtle modifications to the type.
- 2016 The type was slightly altered once again.
- 2018 In 2018 the badge was redrawn in a plain two-dimensional way again.
- All the gradient shades were gone and the iconic deep green color was returned to the Alitalia logo, gaining an even more intense and “expensive” shade.
- The letters in the logo got enlarged and their contours — cleaned.
- Overall, the shapes and styles were not changed much, but the mood, spirit, and meaning of the symbols became stronger and more confident.
- Font and color The Alitalia logotype is executed in a custom sans-serif typeface with massive shapes and thick lines.
- The first letter “A” is stylized with the sharp red triangle inside, while all other letters of the wordmark look pretty close to the letters of such fonts as FF Signa Pro Extended Black Italic and Rogue Sans Nova Bold Extended Italic, but with contours cleaned, modified and sharpened.
- As for the color palette, the Alitalia visual identity is based on deep calm shades of green and red and usually uses white as the background.
- Green also stands for life and growth, while red is a color of passion, love, and power, and white is a shade of loyalty and transparency.
- Video
PNG Design and Logo Download
