Aldi logo and symbol, meaning, history, PNG
- Download PNG Aldi Logo PNG A small shop, created as a family business in the distant 1948, today has turned into a wide network, the supermarkets of which can be found almost throughout Europe.
- The Aldi logo looks laconic yet strong and bright, due to the right use of colors and an interesting geometry of the lines.
- 1970 – 1983 The original Aldi logo was created in 1970 and featured a simple white logotype placed on a bright purple banner in a thin white outline.
- The lettering of the wordmark was executed in an extra-bold sans-serif typeface with thick lines and straight cuts of the letters.
- 1983 – 2006 With the redesign of 1983, Aldi got a graphical emblem, complementing its white logotype.
- The new composition featured a vertically oriented purple rectangle in thick orange and coral-red framing.
- The white wordmark was placed on the bottom of the emblem, under the light blue icon with the left part of the letter “A” executed in light blue lines.
- But with more space between them.
- 2017 – Today In 2017 the Aldi visual identity was redesigned again, redrawing the stripes “A” in smooth gradient ribbons.
- Color and Background The first logos of the network were a combination of red background (dynamics, head) and white font (restraint, nobility).
- Already in the 1960s, the main color was blue – and against its background, the white font remained.
- And only in the 1980s the creators of the logo found that it was not necessary to give up any of the colors.
- Inside the frame, on a blue background, there is a white logo and a blue symbol – an element of the letter A, consisting of three blue stripes diagonally intersecting the field of the logo, and three similar bands located horizontally.
- Minor changes in the font, colors and thickness of the lines during the following years did not bring about any fundamental changes in the logo.
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