evolution history and meaning
- Download PNG AirBaltic Logo PNG In spite of the fact that the airBaltic logo has a pretty austere look, it has a distinctive touch and uses symbolism.
- Meaning and history 1995 The initial Air Baltic logo was created in 1995 and stayed unchanged until 2005.
- It was executed in a not very typical for an air carrier style, with some irrational geometry inscribed in the logotype.
- The badge was composed of a lowercase wordmark in a smooth and elegant serif typeface, written in a calm and tender shade of blue over a plain white background.
- The first letter of the second word, “B”, was enlarged and stylized, is also capitalized.
- The letter was set diagonally and featured a blue and white checkered pattern all over its body, with more white elements on the left and more blue — on the right.
- It was meant to reflect speed and sense of flight, but practically, it made the inscription heavier.
- 2004 – Today The dark blue color chosen for the design is the symbol of the night sky.
- The logo is often placed over the light green background symbolizing nature and having a calming effect (which can be beneficial for the passengers).
- What makes the wordmark unusual is the capitalization.
- To begin with, it is hardly grammatical to capitalize one of the central letters of a word.
- You may argue that it is currently a popular approach.
- And yet, when the first letter is lowercase, the central “B” starts to look especially strange and ungrammatical.
- On a more positive side, this approach does create an upward motion, which is beneficial for an airline.
PNG Design and Logo Download
