Air Jordan logo and symbol, meaning, history, PNG
- Logo history The origins of the Jumpman logo can be traced back to a photoshoot for Life magazine that took place not long before the 1984 Olympic Games.
- The first one is Jacobus Rentmeester, the photographer who made the shot for the Life magazine, with Jordan in a Team USA Olympic outfit.
- This shot was staged.
- In fact, it could hardly be described as a basketball move at all.
- In 1985, Jordan repeated the same pose – this time, in a pair of Nike shoes.
- Rumor has it that the designer of the Air Jordan 1, Peter Moore, was originally going to use the Life magazine version for the logo but wasn’t able to do so due to copyright issues.
- On the Nike’s shot, the player has an outstretched back hand, while on Rentmeester’s version, the hand is bent.
- Anyway, the actual emblem was drawn in 1988 by Tinker Hatfield based on Peter Moore’s sketch idea.
- The first shoe to carry the logo was the Air Jordan III (1988).
- It continues to inspire the brand’s fans and basketball players all over the world.
- Many people say that the logo has pretty much embodied Mikhail’s strong will and somewhat enigmatic personality.
- Symbol Over the three decades of the “Jumpman’s” existence, it has undergone many transformations and has expanded to other categories of wear, including sneakers, socks, hats, T-shirts.
- In fact, the Jumpman is not a pioneer logo within the brand.
- It was preceded by Peter Moore’s Air Jordan symbol, which featured a basketball and wings lifting it.
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