Aetna logo and symbol, meaning, history, PNG
- Download PNG Aetna Logo PNG Aetna is a healthcare services provider, which was established in 1853 in the United States.
- The company offers various health insurance programs and packages and operates all over the country, having more than 50 thousand employees and partnering with millions of health-care specialists nationwide.
- Meaning and history The visual identity of the American insurance company has a long history.
- Its current logo is based on the concept, created in the middle of the nineteenth century, but has a modern and recognizable look, reflecting professionalism and creativity.
- The first two letters of the “Aetna” were connected, so “A” and “E” shares one vertical bar, which became a symbol of the company, staying with it until today.
- 1908 — 1965 In 1908 the logo was redesigned in a modern and strong way.
- The monochrome palette in this interpretation showed the company as professional and progressive.
- 1965 — 1989 The color first appeared on the company’s logo in 1965.
- The palette reflected energy and dynamic, of a constantly growing company, which values the health and well-being of its customers above all.
- The white inscription was executed in a bold serif typeface with signature “AE” connected.
- Now the letters were written in a custom sans-serif font with distinct strict lines and edges.
- 1996 — 2001 In 1996 the logotype gained a new color — now the inscription was executed in a calm red and placed on a white background.
- 2001 — 2012 In 2001 the company creates a logo, where the first two letters are disconnected.
- That was the first time in the 150 years history of the insurer.
- The inscription in blue was written in a delicate serif typeface and placed on a white background.
- 2012 — 2019 In 2012 the company’s logo was redesigned by Siegel+Gale bureau.
- Now the inscription in the lowercase is executed in a sleek and modern sans-serif, with letters “A” and “E” having a space between them, but still connected with a thin line, coming out on the middle of the “A” and finishing at the horizontal bar of “E”.
- The geometrically stylized heart emblem was added on the left of the logotype, the inscription hasn’t changed.
- Font and color The custom elegant sans-serif typeface, Aetna logotype is written in, has several unique details in it, including the smoothly connected first two letters of the inscription and the sleek upper part of the letter “T”.
- This shade of purple also evokes a sense of calmness, tranquility, and trustworthiness, making the customers rely on the brand and be confident in it.
PNG Design and Logo Download
