Advance Auto Parts logo and symbol, meaning, history, PNG
- Today the company has almost 5 thousand locations across the United States and Canada and has a pretty good reputation on the market.
- First of all, the color palette was switched to red and black on white.
- Secondly, the lettering was now set in two levels on a plain white background.
- The wordmark of the new logo was set in the title case of an italicized sans-serif font with extended contours of the letters.
- 1991 – 1999 In 1991 the logo of the company gets redesigned again.
- The style of the lettering remained almost untouched, just the letters became a bit taller, and changed their color to all-black.
- The triangles were replaced by a black vertically oriented parallelogram, and the white background gained a thin diagonally striped pattern in black and white.
- 1999 – 2002 The redesign of 1999 brought back the red color and the plain white background to the Advance Auto apart visual identity.
- As for the logotype, it remained untouched, and the stripes from the background were removed.
- The original logo was composed of an italicized wordmark, set in two levels with a delicate and elegant tagline, and a red parallelogram on the right.
- The tagline “The Best Part Is Our People” was written in a traditional serif font with smooth and thick lines, while the main wordmark used a soft custom sans-serif.
- All the lettering featured black color and was placed on a white background, which sometimes gained a striped monochrome pattern, depending on the placement.
- The black, white and red color palette was switched to yellow and red with a monochrome checkered flag in 2002.
- The italicized inscription represents speed and energy, while the flag refreshes the logo, adding strictness and solidness, and elevating the automobile associations of the visual identity to the new level.
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