Adidas logo and symbol, meaning, history, PNG
- The original Adidas logo featured the company name.
- While you could still see the iconic three stripes, there was also a new element, which was supposed to represent the diversity of the Adidas range.
- This version is still used for the Adidas Originals line.
- You can see this version on the products from the Performance line, while originally it was created for the Adidas Equipment range.
- The iconic stripes are placed to the left of the lowercased lettering “adidas.” Old logo (Three stripes) How come that the three stripes that have been the core of the Adidas logo for about 70 years made their first appearance on products made by another company?
- Back in the 1940’s, Finnish company named Karhu Sports manufactured footwear embellished with three stripes.
- Adolf Dassler liked the design and the way it looked on the sides of the shoes so much that he decided to buy it.
- Now, Adolf Dassler started to put the three stripes on sides of the footwear produced by his company.
- The name of the person who designed the original three stripe logo is unknown.
- The emblem was bought by the company founder, Adolf ‘Adi’ Dassler, from a now-defunct brand Karhu Sports.
- In 1971, the trefoil logo was unveiled, which was also chosen by Dassler.
- Here, a sports shoe was depicted with the words “adidas sportschuhe” below and “Adolf Dassler” above.
- However, the brand hasn’t got rid of the original logo altogether – it’s still used on some items.
- Mountain emblem By the end of the 1980s, the company was looking for ways of updating its brand identity.
- This could have been the reason why as much as seven years passed between the moment when the logo was designed (1990) and when it was unveiled (1997).
- The stripe design was placed next to the wordmark insignia, which apparently remained unchanged.
- After developing the first Air Jordan concept in the mid-1980’s with his colleague Rob Strasser, he left the company to co-found a sports marketing company Sports Inc. based in Portland.
- Versions that appeared later were bolder than their forerunners; the “a’s” had a slightly different top right end, while the dot above the “i” turned from a circle to a square in 1971.
- The black logo on the white background has been used ever since the company started its work.
- And yet, as this is the type of emblem that is placed on a wide range of products of varying colors, it’s only natural that a designer has to adjust the color of the symbol each time.
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