Acxiom logo and symbol, meaning, history, PNG
- Download PNG Acxiom logo PNG The last time the database marketing company Acxiom updated its logo was in 2013.
- It has always been headquartered in Conway, Arkansas.
- Originally, Demographics specialized in making mailing lists based on phone books, as well as in payroll processing.
- In 1980, the firm adopted the name Conway Communications Exchange, three years later it was renamed CCX Network, Inc., while the current name appeared in 1988.
- 1988 – 2013 The new name required a new brand identity.
- Bold, solid lines of the letters created a sense of reliability and strength.
- The most distinctive letters were probably the initial “A” looking like a triangle with an unfinished line and the “X” with its extended end.
- The wordmark didn’t have a professional feel about it, though.
- At least, the letters “I,” “O,” and “M” were positioned a bit too close to each other and definitely needed a bit more breathing space.
- 2013 – 2020 The following version of the logo seemed to have resolved the problem.
- The brand identity was refreshed shortly after Acxiom announced it was collaborating with Facebook.
- The collaboration let Facebook use Acxiom’s data to target advertisements better.
- The dark blue block-letter wordmark was replaced by a silver text.
- On the whole, the lettering doesn’t seem to have a lot of unique features and, therefore, isn’t really recognizable, except for the “O.” Colors The color scheme complements the cool grey with a vivid grassy shade of green.
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